Include Important Keywords In Your Headline

1. Headline Announces News in Title Case, Under 70-80 Characters and Includes Important Keywords.
2. Get Your Prospect’s Attention.
3. Identify Your Target Audience.
4. Make A Clear, Benefit-Filled Statement.
5. It Should Be Capitalized, Brief, Clear and to the Point.
6. Don’t Promote Violence or Advocate Against A Protected Group.

Example:

• DIY Solar Panels – How To Build Home Solar Power Systems
• 19 year old makes $20,000 dollars with new recycling machines
• 7 internet marketing trends that are killing four home run businesses

Summarize The Key Point In Summary

The summary paragraph is a little longer synopsis of the news, elaborating on the news in the headline in one to four sentences. The summary uses sentence case, with standard capitalization and punctuation.

• Write down the key support points for the main topic, but do not include minor detail.
• Underline all the important points and and all the important evidence.
• Give an objective outline of the whole piece of writing.”Who did what, where, and when?”, or “What is the main idea of the text?”, “What are the main supporting points?”, “What are the major pieces of evidence?

Give A Reason To Read Your Content

Give Your Customer a Reason Why People Should Click to Read More and Visit Your Site

As people and websites are looking for keywords in press releases you can see you have to get those keywords in your content.  After you have the keywords figured out, follow the trends in your industry and make your article usefulness and uniqueness .  One A4 page full between 5000 to 8000 words would be about right, in the body you will expand on the detail and use quotes to personalize your press release.  Write in clear plain English without cliche’s and jargon using short sentences.

1. Thought-provoking. The article should present new ideas or offer a critical and new look at ideas or assumptions commonly held by others.
2. Highly entertaining. An entertaining piece of content can come not only in the form of written text but videos or pictures. Humor is especially powerful when applied on current events or industry happenings.
3. Important News. Breaking news are considered important because changes usually impact most people in the same industry or niche. Be the first to cover and explain news and people will naturally talk about your blog.
4. Comprehensive. If your article is comprehensive enough, it may outshine others on the same topic. Bloggers love referencing articles which are comprehensive because it gives their readers a good starting point.
5. Well Researched. Well researched articles with multiple links to related discussion on this topic are especially valuable because it allows you to insert yourself within an ongoing conversation in the blogosphere. Extensive research also denotes value because this signifies an investment of time.
6. Unique. The less you repeat what other bloggers say, the more you’ll stand out. If your article examines a topic that’s rarely breached, it is likely that you’ll be regarded as an authority within the field as more people write about it.

Next, a quote will help put in some perspective:

“I was amazed by the level of anger expressed in these articles,” Tom said. “Teenagers are far more clued into this issue than most people would imagine.”

Or, you might ask an expert for a quote:

“Never let a problem to be solved become more important than a person to be loved.,” said Barbara Johnson.

Finally, spend a sentence or two describing your company and what you do:

If you’d like more information about this topic, or to schedule an interview with Ready-Buzz.com, please  e-mail us at pr_team@ready-buzz.com